Let’s be honest—TikTok has completely changed the way we shop. One viral video can turn an under-the-radar serum into a sellout overnight. (And yes, I’m speaking from experience—my “For You” page has single-handedly emptied my wallet.) But among the endless scroll of gimmicky gadgets and questionable dupes, a few products actually *earn* their hype. Below, I’ve rounded up nine summer beauty essentials that creators swear by—and that truly deliver IRL. Think glowy skin, frizz-free hair, and SPF that actually feels good to wear. Ready for your glow-up? Let’s dive in.
1. NYX Professional Buttermelt Highlighter
This buttery stick highlighter isn’t just another shimmer stick—it’s the real deal. Formulated with shea, almond, and mango butters, the NYX Professional Buttermelt melts seamlessly into skin for a dewy, natural glow that lasts up to 12 hours. TikTok creator Monica Astacio shows how one quick swipe on cheekbones gives that “lit from within” finish—no chunky glitter in sight. The best part? It’s buildable, so you can go from subtle sheen to full-on disco goddess in seconds.
Shop NYX Buttermelt Highlighter
2. Kopari Sunglaze Sheer Setting Mist SPF 50
Think of this as a setting spray meets sunscreen. Kopari’s Sunglaze Mist gives your face a subtle, glassy glow while protecting against UVA/UVB rays (SPF 50). TikTok reviewers rave about its light coconut scent, non-greasy texture, and the fact that it doubles as a hydrating mist—thanks to hyaluronic acid and polyglutamic acid. One creator calls it “a makeup-locking, glowy shield against sun damage.” Pro tip: spray it midday to refresh your SPF without ruining your look.
3. KimChi Chic Setting Powder
Created by drag icon KimChi, this setting powder deserves every bit of its viral status. Made with rice powder and vitamin E, it locks in makeup for hours without caking or flashback. TikTokers show how applying it under the eyes and along contour lines instantly blurs pores and mattifies shine. Available in multiple shades, it’s praised for its “no-crease, no-crust” finish that survives humid days and dance floors alike.
4. Divi Scalp Serum
Healthy hair starts with a happy scalp. This lightweight, water-based serum blends caffeine, copper peptides, and amino acids to nourish follicles and balance oil production. TikTok users have shared impressive before-and-after clips showing visible thickening and reduced shedding within six weeks. “It feels refreshing and never greasy,” one creator notes. Massage in post-shower and thank yourself later.
5. Persona 24HR Eyeliner Sharpenable Pencil
Finally—a liner that *actually* stays put. This ultra-creamy, waterproof formula glides on smooth and sets fast, giving you up to 24 hours of smudge-free wear. Sensitive-eye users swear by it for its gentle, ophthalmologist-tested formula. TikTok tests even show creators running water over their wrists—liner intact. Available in rich shades like jet black, bronze, and plum for your ultimate summer cat-eye.
6. Medicube Collagen Night Wrapping Mask
If your skin needs an overnight reboot, this Korean skincare gem is for you. The collagen-infused film creates a light, breathable wrap that seals in moisture and smooths fine lines while you sleep. TikTok’s morning-after reveals show glassy, hydrated skin that practically glows through foundation. At around $15, it’s a small splurge with big payoff.
7. FHI Heat Unbrush
Tangles, be gone. The FHI Heat Unbrush’s flexible bristles glide through wet or dry hair without pulling, making it a savior for curly and coily textures. TikTok creators call it their “pain-free detangling holy grail,” showing it slip through curls that would normally require half a bottle of leave-in. It’s easy to clean, lightweight, and ideal for post-beach hair emergencies.
8. Phlur Duo Mist
Meet the scent that’s dominating “PerfumeTok.” Phlur’s Duo Mist combines creamy vanilla and soft sugar accords in a layerable mist that smells like sunshine and warm cupcakes—without overwhelming. You can spritz the two included mists separately or together for a customizable summer signature. Lightweight, vegan, and cruelty-free—aka perfect for tossing in your beach tote.
9. Wavytalk Thermal Brush
Want that bouncy 1990s blowout without spending $300 on a Dyson? TikTok’s favorite Wavytalk Thermal Brush is the next best thing. It comes with five temperature settings, even heat distribution, and a detachable head for easy travel. Reviewers call it a “salon blowout on a budget.” Bonus: the velvet storage pouch keeps it from melting your countertop post-styling (relatable).
Final Thoughts: The TikTok Test, Passed
There’s a lot of noise on #BeautyTok—but these nine essentials have been vetted by both creators and real-world users. From SPF-infused setting sprays to collagen masks that actually deliver, each of these earns its viral moment. Whether you’re beach-bound or just braving a humid city commute, your summer routine just got a major upgrade—minus the buyer’s remorse.
