If you live and breathe beauty content—filming GRWMs before your morning coffee, testing the latest concealer drops, or helping your followers master their skincare routines—the Ulta Beauty Collective might just be your next big move. Each year, Ulta hand-selects a small group of passionate creators to represent the brand across social media, sharing honest reviews, product recs, and content that celebrates beauty in all its forms. And guess what? Applications for the 2025 class are officially open.
What Exactly Is the Ulta Beauty Collective?
In short: it’s a year-long, paid partnership between Ulta Beauty and a select group of beauty creators. Think of it as a cross between a mentorship, ambassador program, and creative incubator. Members collaborate directly with Ulta Beauty’s team and partner brands to create content that’s authentic, inclusive, and reflective of today’s beauty landscape. Each creator brings their own unique flair—whether that’s skincare science, bold makeup artistry, textured hair education, or self-care storytelling.
Why You’ll Want to Apply
- It’s a paid partnership: Yes, you’ll get compensated for your creativity. Members work with Ulta Beauty throughout the year on sponsored content, campaigns, and collaborations that reach millions.
- You’ll join an exclusive community: Being part of the Collective means joining a network of fellow creators who share your love for beauty and inclusivity. Expect creative brainstorming sessions, collabs, and new friendships along the way.
- Perks? So many: Each member becomes a Diamond Member in the Ulta Beauty Rewards program, unlocking exclusive discounts, gifting, and free shipping all year long. (Yes, your product hauls just got even better.)
- Events and early access: Collective members get firsthand access to Ulta Beauty launches, VIP events, brand trips, and special experiences before anyone else. Imagine unboxing next season’s must-have products before they hit shelves.
- Diversity is the priority: The Ulta Beauty Collective was designed to reflect real people—the creators who represent every skin tone, hair texture, gender identity, and creative approach under the beauty sun. Ulta’s mission is to amplify voices that have historically been underrepresented in the industry.
What Being in the Collective Looks Like
Over the course of a year, you’ll work alongside Ulta Beauty’s marketing and social teams to produce creative, community-driven content—think tutorials, product reveals, Q&As, and behind-the-scenes moments. Members often collaborate with major brands sold at Ulta (like TULA, Fenty Beauty, or Olaplex), gaining valuable experience and exposure. You’ll also get invitations to exclusive activations and industry events that help build your creator portfolio and presence.
Who Should Apply
Ulta Beauty is looking for creators who:
- Love beauty—and have a strong point of view about it
- Create engaging content on platforms like TikTok, Instagram, or YouTube
- Care deeply about representation, inclusion, and community
- Want to grow their influence and connect with leading beauty brands
Whether you have 2,000 followers or 200,000, Ulta values authenticity over algorithm. It’s all about sharing your passion in a way that inspires others to embrace beauty on their own terms.
How to Apply for the 2025 Ulta Beauty Collective
Applications are open now through Ulta Beauty’s official website. You’ll typically be asked to share your social handles, audience demographics, a few content samples, and what beauty means to you. From there, the Ulta team will review submissions and reach out to chosen creators later this summer.
Apply for the 2025 Ulta Beauty Collective here
Final Thoughts
From early product access to meaningful representation, the Ulta Beauty Collective is more than a brand partnership—it’s a chance to shape the future of beauty storytelling. If you’ve ever dreamed of using your platform to make the beauty world more inclusive, creative, and fun, consider this your sign to apply. Who knows? You might just be one of Ulta’s next breakout creators.
