Between the sculptural gowns and glossy skin, the sleeper hit of the 77th Primetime Emmys red carpet (held on September 14, 2025) was something you couldn’t see—only smell: hair perfume. Multiple stars finished their looks with a scented hair mist (not a typical EDP on strands), and the brand name I kept hearing from stylists was Parfums de Marly. Red carpet photo coverage confirms the night and venue for context (Variety; Vanity Fair; The Hollywood Reporter; date/details: Wikipedia).
Why hair perfume (not regular perfume) took over
Hair mists are formulated for strands, often with lighter alcohol, film-formers and conditioning agents (think: panthenol), so they scent hair without the dryness of traditional fragrance. Beauty editors and perfumers note they’re gentler and engineered for hair’s porosity (Vogue; The Strategist). Dermatology basics: some short-chain alcohols can be drying, so hair-specific formulas are the safer play; focus mists on mid-lengths/ends and mind overall hair-care habits (American Academy of Dermatology). Roundups this year back the trend across brands from Dior and Chanel to Byredo and Gisou (Marie Claire; Who What Wear).
The red carpet receipts: who wore what
Parker Posey paired a custom Valentino with a fresh “Bewitched Bob.” Her longtime stylist Mark Townsend described the vibe as high-shine, soft volume, late-’60s/early-’70s inspired—and he finished with a mist of Parfums de Marly Delina Hair Perfume to add a modern floral trail (coverage & quotes: The Tease; Townsend’s BTS posts: Instagram).
Hannah Einbinder wore Louis Vuitton and a sweep of Parfums de Marly Valaya Hair Perfume. Stylist Jerrod Roberts set the hair, then brushed a few spritzes through for a soft, fresh aura that matched the beaded gown (notes & usage mirrored on the brand page: Parfums de Marly).
Editor’s breakdown: the exact mists they used
Parfums de Marly Delina Hair Perfume (75 ml)
A luminous floral built around rose and lychee with cashmere wood and musk in the base. Formulated specifically for hair; ingredient list includes panthenol and phytantriol for slip and light conditioning (brand page; INCI snapshots: Bluemercury, Niche Beauty (with flammability notice)). MSRP at press time: $97 (brand family page). Bonus: It’s been a backstage favorite beyond the Emmys (see Cannes hair credits for Amal Clooney’s waves: InStyle).
Parfums de Marly Valaya Hair Perfume (75 ml)
Sheer and clean-floral with bergamot, mandarin and white peach up top; orange blossom at heart; musky-woody drydown. The brand recommends misting directly on hair or onto a brush (brand page; retailer descriptions match: Saks, Rescue Spa). Fragrance-community note breakdown here for fun: Fragrantica.
Wait—how is a hair perfume different from perfume-perfume?
Short answer: formula and function. Hair perfumes are typically lighter, sometimes incorporating fatty alcohols or less total alcohol, plus conditioning/anti-static ingredients; many leave a subtle sheen and won’t rough up the cuticle like frequent blasts of EDP can (Strategist; explainer: Vogue). If you do use a regular fragrance, pros often suggest misting a brush and avoiding roots. For general hair health, dermatologists emphasize minimizing cumulative damage from styling habits (AAD tips).
Pro application tips (tested & stylist-approved)
- Spritz the brush: Spray 2–3 pumps onto a Mason Pearson–style brush, then sweep through mid-lengths to ends for an even veil (also how Einbinder’s team applied it). Usage matches brand guidance on both Delina and Valaya hair mists (Delina; Valaya).
- Style first, scent last: Finish hair, let it cool, then mist so fragrance molecules aren’t blasted away by heat (Marie Claire).
- Mind the roots: Focus on lengths; avoid scalp if you’re sensitive or prone to oiliness (Vogue).
- Touch-ups: One light respray pre-photos or post-commute is plenty—hair holds scent longer than skin (Strategist).
Safety notes (quick but important)
- Flammability: Many hair mists are flammable until dry; keep away from open flame or hot tools during application (see Delina hair mist hazard icon & notice: Niche Beauty).
- Alcohol content: Hair perfumes aim to be gentler, but drying alcohols exist—especially in strong hold aerosols. If your hair is fragile or color-treated, lean on hair-specific mists and healthy styling habits (AAD; formulation context: Byrdie).
How to copy the look (2 easy approaches)
Option A: Romantic floral trail (like Posey)
Blowout with a round brush, add a touch of serum for shine, then mist Delina Hair Perfume through lengths before you step out (brand).
Option B: Clean fresh aura (like Einbinder)
Sleek part + tucked ends; after hairspray sets, brush in Valaya Hair Perfume for a bright, airy trail (brand).
Shopping links (current as of publication)
- Parfums de Marly Delina Hair Perfume (75 ml) — $97 on brand site (also listed under Delina family: here).
- Parfums de Marly Valaya Hair Perfume (75 ml) — brand page; retailers often carry the same notes/usage (Saks, Rescue Spa).
Notes & sourcing: Event timing and red-carpet confirmations via Variety, Vanity Fair, The Hollywood Reporter (ceremony overview: Wikipedia). Stylist credits and technique via The Tease and artists’ posts. Product specs, pricing and usage via Parfums de Marly (Delina), Parfums de Marly (Valaya), plus third-party retailers for ingredients and safety labeling (Bluemercury, Niche Beauty). Trend explainers and how-to guidance via Vogue, The Strategist, Marie Claire, Who What Wear, and healthy-hair fundamentals from the American Academy of Dermatology.
